The Craft
Episode 1: Taylor Reese
Our goal with The Craft is to put spotlight on creators from a variety of industries. By doing so we hope to energize architects, creatives and designers, inviting them to find inspiration from unexpected spaces. For more insights and stories, visit our blog. Our first guest is Taylor Reese.
Taylor is a design and innovation leader at Lantern, an agency focused on using AI to drive innovation, efficiency, and growth.
Taylor’s background is in visual and interaction design — his aim is to improve lives/the world through design and innovation. He describes his job as bringing people together to pursue the best ideas and envision an incredible future.
Thanks Taylor for being our first guest!
Key Takeaways
Expertise: Taylor Reese is a design and innovation leader at Lantern, specializing in AI-driven efficiency and growth.
Core Philosophy: Design should focus on improving lives by bringing people together to pursue the best ideas.
Essential Skill: The most critical skill for any designer is knowing their audience and understanding specific user needs.
Growth Mindset: A key inflection point for professional designers is moving from tolerating feedback to actively seeking it out.
Highlights
What is one skill every designer should work to master?
"I think a big part of it is knowing your audience ... it doesn't matter if it's a house, a boat, a plane, a bus or a piece of software ... what does it need to do and for who?"
How should designers think about feedback?
"[An inflection point with designers is] when they not only got used to painful side of feedback, but when they actually looked for feedback"