April 8, 2025
0 Minute Read

A Love Letter to Designers

Paul O'Carroll
CEO and Founder of Arcol
Designers,
You are the heart and soul of architecture. You take raw ideas and turn them into beautiful, functional spaces that shape how we live, work, and connect.
Through hundreds of conversations, one thing has become clear: architects haven’t gotten a fair deal. You were promised a career built on creativity and design, only to end up navigating tools and processes that barely reflect that promise.

So how did we get here?

Architecture and design are at a crossroads. The old guard has had 25 years to innovate and empower designers, and, broadly speaking, they haven’t. Feature requests are ignored. User voices are sidelined. And updates feel more like Band-Aids than progress.
Meanwhile, the challenges you face are evolving. Projects are more complex. Timelines are tighter. Collaboration is more essential than ever. Designers need a technology partner that grows with them, one that doesn’t settle for incremental change.
We’ve long believed that design software should be rethought from the ground up. And now, more than ever, designers’ voices should be at the center of that conversation.

Listen first.

At a recent customer onboarding, someone told us something that really stuck:
“It’s almost a foregone conclusion that no one in this industry is going to get on a plane and show up—but you guys do. That’s what makes you different.”
If you’re removed from the day-to-day realities of design work, you miss the pain points and the opportunity to truly understand what users need. At Arcol, one of our core values is building through frequent, diverse feedback cycles. Because designing the right product for this industry starts with listening —really listening.
Better tools can help create a better industry. But that begins with small, honest, open gatherings—where designers feel safe challenging the status quo, sharing ideas, and pushing for better.
One promise we’ll always make at Arcol: we listen first. If you reach out with a question, feedback, or a feature request, you’ll hear back from us, from a real person. Because this isn’t just about software. It’s about standing with you.

We’re betting on you.

We believe the grassroots design community will lead the next wave of change in this industry. Designers deserve software that works for them—and stands with them. That’s what we’re building. And we’re just getting started.
So to every designer out there:
We see you. We’re here for you. And we’re building Arcol for you.

Let’s design the future. Together.